The Travel Top 10

Editor’s Note

Turbulence for Airlines and the Travel Industry

Editor’s Note: Canary in the coal mine? What’s ahead for the travel industry:

JetBlue’s stock took a significant hit, dropping 20% following reports of a downgrade by S&P and Moody’s related to a $3 billion debt raise. This downturn is a concerning indicator for the airline, which has been navigating a challenging transformation with new routes and offerings. Just last week, we discussed how other travel brands like Spirit and Frontier faced similar pressures during recent market selloffs, driven by profitability concerns.

For those of you working with travel brands, these developments are crucial talking points. The economy is still on a volatile trajectory, and it's more important than ever to help your clients stand out. We recommend focusing on innovative pricing strategies and targeted promotions to attract new customers and maintain a competitive edge.

AIRLINE NEWS

Portland International Airport Reveals $2 Billion+ New Terminal

Portland International Airport (PDX) is unveiling a $2.15 billion renovation on August 14th, 2024, designed to enhance both sustainability and the traveler experience. The expansion, adding 1 million square feet, emphasizes local craftsmanship with all wood sourced within 300 miles of the airport, a 95% reduction in fossil fuel usage, and 50% fewer lightbulbs. Travelers will enjoy 24 new local concessions, over 60% of which are woman and/or minority-owned, alongside a stunning new ceiling lattice made from Douglas fir, 49 skylights, and 72 mature trees strategically placed in high-stress areas like check-in and security. PDX is setting a new standard for airports by blending regional character with eco-friendly design.

COMMERCE NEWS

Companies Spotlight Deals And Promotions For Fall 2024

SMALL BUSINESS LOVE: VistaPrint, in partnership with Paris Commerces, has launched "Paris: Not To Be Missed," a city guide designed to offer a fresh perspective on Paris through its local businesses. The guide features three distinct routes across the 3rd, 10th, and 11th arrondissements, highlighting 24 unique spots. For instance, food enthusiasts can visit Le Marché des Enfants-Rouges, a historic market, or dine at Auberge Nicolas Flamel, known for its haute French cuisine. Book lovers will enjoy Comme un roman, a charming bookstore, while fashion aficionados can explore 1083, an ethical ready-to-wear shop. Additionally, Les Établis offers a combination of a café and eco-friendly repair workshop. The guide aims to immerse visitors in a truly Parisian experience, promoting local shops and activities. The first 10 people to show the guide at each participating location will receive a complimentary VistaPrint tote bag.

PERSONAL CARE NEWS: As fall trips and back-to-school preparations take center stage, Harry’s is here to keep your grooming routine hassle-free while you’re on the road or settling into campus life. For those embarking on autumn travels or moving back to school, Harry’s offers a range of essential products to keep you looking and feeling your best. The Full Body Freshness Set, which includes their viral TikTok Body Wash and Odor Control Deodorant in four signature scents, is perfect for refreshing your travel bag at just $12. To streamline your morning routine, pack the Truman Set with blade refills and Shave Gel for $15, or opt for their Texturizing Putty for $14 and Sculpting Gel for $9 to maintain your style. Harry’s products are readily available at major retailers like Target and Walmart, making it easy to grab all your travel and grooming essentials in one stop. Interested in sampling these products for your next journey or campus move? Harry’s is happy to provide samples for any coverage you’re working on.

STAYING IN STYLE

New Trends at Hotels

As summer winds down, consider a Labor Day retreat to Serenbe, a wellness community just 30 minutes south of Atlanta, offering a “Book Friday-Sunday, Get Labor Day Free” package at The Inn. This nature-infused destination features activities like horseback riding, yoga, and forest bathing, along with spa treatments, wine tastings, and farm tours. Serenbe's fall highlights include the "Under the Tent" series with jazz nights, spoken word events, and the musical Little Shop of Horrors, culminating in the cirque show Celestial. Additionally, Austin’s, Serenbe’s new cocktail bar and restaurant, offers a luxurious dining experience inspired by 1920s cocktail lounges, while ongoing activities ensure a continuous connection with nature and wellness.

Meanwhile in Las Vegas, Luxor Hotel & Casino in Las Vegas is closing out the summer with the final Sundays of Temptation Sundays, running through September 1. Hosted by nightlife entrepreneur Eduardo Cordova, this LGBTQ+ pool party promises vibrant themed events, including a Pink Party on August 18 and a White Party on September 1 for Labor Day Weekend. Guests can enjoy beats from top DJs, drink activations, ticket giveaways, and special appearances by drag queens. Reserved seating options like cabanas are available for an elevated experience. Temptation Sundays is open to all guests 21+ with limited space, so reservations are encouraged.

Margaritaville is gearing up for its inaugural Day of Service on August 30, in honor of Jimmy Buffett’s legacy, coinciding with Labor Day Weekend. The global event will see Margaritaville locations—including restaurants, cruises, resorts, and communities—host fundraisers and volunteer activities benefiting Singing For Change, Buffett’s nonprofit, and other organizations. Travelers can join in the celebrations and service efforts, making it a fitting way to spend the holiday weekend while embracing the Margaritaville spirit. Stay tuned for more details on specific property activities.