Budget Wars

Amid a surge of passengers, airlines are trying new strategies to get more people in their seats.

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Happy Travel Tuesday, here are some the top trends in travel right now:

Over 18.4 million passengers were screened by the TSA over the last seven days, that’s 7.2 percent higher than 2023, and a sign that this last Memorial Day holiday was record-setting for airlines and hotels.

Today's e-mail includes updates about Expedia Group, Four Seasons, Marriott, MGM Resorts, Southwest, Virgin Hotels, and more.

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  1. Hotel of the Week 🏨: Hoshino Resorts’ newest property: OMO5 Tokyo Gotanda

  2. Destination of the Week 🌍: Zürich, Switzerland

  3. Restaurant of the Week 🍴: Elcielo Miami at the SLS South Beach

  4. Experience of the Week 🎭: Food & Wine Festival at California's Great Adventure in San Jose, CA

  5. Tour of the Week 🚶‍♀️: Grand Canyon Tour from REI

  6. Activity of the Week 🏄‍♂️: Hiking in Alaska

  7. Airline of the Week ✈️: Air Tahiti Nui

  8. Cruise of the Week 🚢: Queen Anne Luxury Cruise Ship - Cunard

  9. Spa of the Week 💆‍♀️: The Spa at Waldorf Astoria Doha West Bay

  10. Resort of the Week 🏡: Lindian Village Beach Resort Rhodes, Curio Collection by Hilton

AIRLINE NEWS

Low-Cost Carriers Take Flight with New Strategy to Fill Seats

Took this shot at the Minneapolis- St. Paul International Airport today.

A Southwest Airlines plane takes off

For weeks, we have been reporting on the sustained surge in air travel, with airports across the nation setting new attendance records due to pent-up demand. Despite this influx of passengers, budget airlines are experiencing turbulence in the stock market. Southwest has seen its stock decline by approximately 6% this year, with a further 10% decrease year-to-date, while Frontier's shares have remained mostly flat.

In response, a new, strategic shift among low-cost carriers is becoming apparent.

Frontier Airlines is leading this transition, as CEO Barry Biffle emphasizes: "Today marks a new era for Frontier—with transparency in our prices, no change fees, and the lowest total price. This is 'The New Frontier,' committed to the best price and customer support without gimmicks."

Southwest Airlines is also adjusting its strategy by offering the lucrative companion pass to passengers heading on long-haul routes to Hawaii. The airline is also listing its inventory on Google Flights, for the first time ever, to bring in more passengers.

As the fall season approaches, traditionally slower for travel, these initiatives by Frontier, Southwest, and Spirit Airlines' adjustments to their pricing models are poised to enhance seat occupancy and stabilize their positions in a volatile market.

IN THE SKY

Airlines Begin New Flight Routes, Private Jet Experiences

The Four Seasons Private Jet

Four Seasons has unveiled its 2026 Private Jet journeys, offering travelers exclusive opportunities to explore the world's most captivating destinations. "The Four Seasons Private Jet Experience continues innovating to deliver unparalleled comfort and personalization that exceeds the expectations of today's luxury travellers," says Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons. "Our goal is to create connections with travellers of this generation and the next, fostering a legacy of transformative experiences that extend far beyond the journey." Highlights include sushi-making in Tokyo, spa retreats in the Maldives, and Maasai-guided nature walks in the Serengeti, ensuring each journey ignites passions and inspires awe.

However, if you want your own private jet, the beverage company Liquid Death is giving away a fighter jet - enter here.

Also, Air Tahiti Nui is offering an incredible deal on flights from Los Angeles and Seattle to Paris, but you'll need to act fast! Book by May 31, 2024, to take advantage of their Parisian Escape offer, with round-trip fares starting at just $929 in Moana Economy class. Travel is available between May 31 and July 15, 2024, and includes one checked bag, in-flight entertainment, meals, beverages, and more. Don't miss out on this chance to explore the City of Love and the host of the 2024 Games. Book now at Air Tahiti Nui's website.

Meanwhile, the experience at some airports is getting a big shopping upgrade:

Orange County’s John Wayne Airport is set to open its first-ever duty-free store, La Boutique, on May 30, 2024, marking a significant milestone in its service to international travelers. La Boutique, a woman and minority-owned business, will offer an expansive collection of luxury items, from Johnnie Walker and Dom Perignon to Chanel and Hermès. The innovative "Click and Collect" program allows customers to pre-order online at laboutiqueairports.com and pick up at the gate.

"Duty Free Holdings is reshaping travel retail with a premium, interactive shopping experience," said Philippe Dray, CEO of Duty Free Holdings. "Our 'Click and Collect' program exemplifies our dedication to a seamless customer experience."

"At La Boutique, we proudly stand as the first duty-free store at John Wayne Airport," said Sonia Acevedo, owner of DF Express. "Our collection features high-end products from renowned labels like Johnnie Walker, Dom Perignon, Chanel, and Hermès."

Experience luxury shopping at its finest with La Boutique's grand opening at John Wayne Airport.

HOTEL NEWS

New Hotel Trends Include Staying Quiet, And Secret Hideaways

beach and cliffs in Nusa Penida

Bali, home to a popular “quiet place” resort

Silent travel trends are hot this summer, with Pinterest searches for "quiet places" up 50% YoY. HOSHINOYA Bali, nestled in the serene Balinese jungle, offers the "Holistic Ritual at The Sacred Valley" package. Over 5 days and 4 nights, guests can cleanse body and spirit with ancient water purification rituals, enjoy guided stretching and yoga sessions, immerse in traditional Balinese dance, savor nutritious cuisine, and indulge in daily spa treatments. Embrace peace and rejuvenation in this secluded wellness retreat.

With travel to Türkiye on the rise, Maxx Royal Bodrum has officially opened its doors, offering an ultra-luxury escape on a private peninsula in Göltürkbükü. This new resort features opulent suites and villas, gourmet dining by renowned chefs, and wellness programming. Guests can enjoy exclusive experiences like the Scorpios beach concept and curated art installations. Avoid the crowds of Italy and Greece this summer and discover the hidden gem of Bodrum, a favorite of celebrities like Beyoncé and Cristiano Ronaldo. Book now at maxxroyal.com.

(Editor’s note: bookmark this property for when you need a relaxing getaway) As travelers look for last-minute deals for dads and grads, The Family Coppola Hideaways in Belize and Guatemala offers a complimentary night stay at Turtle Inn, Blancaneaux Lodge, and La Lancha. Inspired by Francis Ford Coppola's film career, these resorts provide unique experiences. From June 1 to November 15, 2024, enjoy a fifth night free at Turtle Inn, a fourth night free at Blancaneaux Lodge, and a third night free at La Lancha. Perfect for a summer getaway, these deals offer both value and adventure. Book now through the provided links for each resort.

With Pride Month around the corner, Virgin Hotels in NYC's NoMad neighborhood offers an exclusive package for June. Enjoy best available rates, late check-out, a reusable Rainbow Absolut Cocktail Glass with a Specialty Pride Batch Cocktail, and support The Trevor Project with part of your room rate. The hotel features floor-to-ceiling window views, The Pool Club, exhale Spa, and Everdene for dining and live music. Book now with promo code "pridemonth."

MGM Resorts’ Luxor Hotel and Casino celebrates Pride Month with Temptation Sundays, the longest-running LGBTQ+ pool party in Las Vegas. Every Sunday in June, join the festivities at the North Pool from 12 p.m. to 6 p.m. with special events like the Pride celebration on June 9 featuring Drag Queen Fantasia Royale Gaga and more. "Temptation Sundays will transform into an elevated PRIDE experience," says host Eduardo Cordova. Book reserved seating options, including cabanas, at temptationsundays.com and enjoy a vibrant atmosphere with DJ sets, special guests, and exciting activations.

People love their points, and Marriott Bonvoy has an exciting offer just for you! From May 23 to July 24, log in to the Marriott Bonvoy Points Website to reveal your mystery points bonus when you purchase at least 2,000 points. This is your chance to boost your points balance and score free nights on your next getaway. Don’t miss out—grab those extra points and start planning your next adventure!

FUTURE OF TRAVEL & HOSPITALITY

Innovative New Travel & Hospitality Trends

As more people opt for extended stays and remote work, Rusk House Serviced Apartments has opened in Downtown Houston, offering a modern "home within a hotel" experience. Perfect for both short and long-term stays, Rusk House features stylish one and two-bedroom apartments with fully equipped kitchens, ultra-fast WiFi, and pet-friendly options. "We aim to provide a home away from home with the convenience of a hotel," says CEO John Paul Nichols. Located near dining, entertainment, and business districts, rates start at $199 per night. Book at theruskhouse.com or call 832-214-4545.

Expedia Group's 2024 Spring Product Release introduces Romie, an AI travel assistant offering personalized recommendations. New features include Travel Shops, allowing influencers to share and book trips through Expedia's app. Expedia’s Summer Outlook reveals a 15% increase in Memorial Day Weekend searches, with Tokyo seeing a 50% spike. Top MDW destinations include Las Vegas, New York, and Cancun. Vrbo highlights vacation rentals with private pools and outdoor amenities, while Hotels.com announces its 'Perfect Somewheres' list of top properties. Special deals and new filters for discounts on Vrbo and Hotels.com are also available.

Upcoming Travel Calendar

May 28 - Tony, GRAMMY, and Emmy Award winner Ben Platt will play an exclusive concert residency at Broadway’s recently refurbished Palace Theatre

June 6 - 16 MURAL Festivals returns with 14 headlining visual artists for its 12th edition - Quebec is a great place to visit during the summer, so we recommend checking out this awesome festival in Montreal.

June 7, 8, 9 - Governor’s Ball NYC - New for the first time ever this year is the ultra-premium Ultimate Ticket which has had incredible public reception! The ticket includes access to a shared Ultimate guest Cabana with all day snacks, dinner buffet, all-inclusive bar, dedicated restroom, and prime views of Main Stage, exclusive front-of-stage viewing at all stages with complimentary beer & seltzer, golf cart transportation between stages, festival concierge to assist with your festival needs, $100 credit to use at official Festival Merch store, and more.

Summer Olympics - This summer, Paris takes the center stage as host of the Summer Olympics and Paralympics. On Location, the official Hospitality provider for the Games, has special tourism packages to help visitors get in on the action.

Aug 15–17 - Park City Song Summit in Park City, UT

October 28 - The American Hotel & Lodging Association (AHLA) and Questex announced today that registration is now open for this year’s The Hospitality Show (The Show), which will be held in San Antonio, Texas, from October 28-30. Attendees can register here. (While in San Antonio, check out one of our favorite hotels - the Hotel Emma!)

Bon Voyage! See you next Travel Tuesday!

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